How to Design Feather Banners

Feather banners are marketing tools that are specifically designed for outdoor use. Unlike regular signs, they can flap and change direction with the wind. This is because they’re relatively small. They can easily fit one to two words legibly, along with a few logos. This type of banner is often used as a supplementary material for larger, more detailed signs.

What is it?

This type of banner is shaped, as the name suggests, like a feather or airplane wing. They’re sometimes mistaken for teardrop varieties because they’re constructed quite similarly. However, they’re very different. Instead of being pulled taut all the way around the fabric, they’re free on two sides. This creates a different visual, as the banner can catch the wind.

What are the benefits?

These flags are a cost-effective way to advertise your business locally, in the long-term. As compared to different forms of marketing, the cost to design and print a flag is next to nothing. Because they’re made of durable materials -– after all, they’re designed for outdoor use – they last for a long time. A small investment today can benefit you for years to come. It requires no maintenance or repair – just the initial upfront cost.

Call RealEstate Flags and Banners for feather banners today!

Start with a design

Design is the most important part of these flags. Remember that this banner doesn’t leave a lot of space for long copies, so you’ll have to rely on aesthetics to catch the public’s attention. It helps if you already have a goal in mind. For example, if you’re a real estate agent looking to have an open house, your options will be:

• ‘Open House’

• ‘For Sale’

• ‘Come In’

Or some other variation. This is a direct, hard sell to your target audience, which works well if you’re trying to make a sale. However, some business owners just want to increase exposure for their brand. In this case, you don’t need to make an overt call to action.

People who are trying to increase their brand awareness and presence will do best to stick to simpler copies. Your logo and business’ name are the best copy in this case, especially if you play to print multiple flags. This is effective in increasing your company’s brand recall.

Companies and businesses will also do best to personalise their flags. Generic flags will do their job solely but won’t work to create enough recognition. Use your company’s official colours and font to maintain consistency throughout all your marketing materials. This further reinstates your brand to your audiences.

Find a reliable printer

Once you have your design, it's time to find a printer. It's always a good idea to double check the design before finalising or locking the final version. Look for any typographical errors. Some will even do a test print to see if colours come out correct on the fabric of their choice. This is wise, as you don’t want to end up with multiple flags with errors in it. If you're finally satisfied, you can send the file to a printing company to start the production.